GrowthPanda overview | AI-first digital marketing

Turning Digital Presence Into Qualified Pipeline, Leads & Revenue

How GrowthPanda builds AI-led discovery, demand and measurable revenue for B2B and B2C companies selling into the regional and global markets.

we ship AI visibility you can measure.

Marketing × Engineering × AI October 2026

01 · ORGANICSEO · AEO · GEO

02 · DEMANDPaid & ABM

03 · AUTHORITYContent & PR

04 · CONVERSIONWeb & CRO

05 · REVOPSData & AI automation

GrowthPanda value add

An AI-first growth partner connecting search, AI discovery and performance marketing to measurable pipeline and revenue.

2019

Founded

Los Angeles • London • Bengaluru

30+

Team members

Leadership with Google AI ecosystem experience

40+

Global clients

U.S. • U.K. • Asia

100+

Engagements

85%+ client retention

Google & Shopify

Partner

Certified talent & capabilities

Why this fits

01 B2C/B2B GTM fluency

Growth and demand-generation experience across diverse industries and business models.

02 Search + AI + Paid

One demand view across organic search, AI discovery and paid acquisition.

03 Revenue-linked measurement

Connect visibility, qualified inquiry and opportunity to CRM pipeline.

Our operating model:One integrated global team moves from insight to execution in tight sprints, with fast feedback, measurable progress and accountability to the target outcome.

Recent customer outcomes

$10

B2B automotive · lead-gen CPA

Cost per conversion at 4,800+ conversions a month

10/10

Fintech · AI visibility

Named in 10 of 10 priority AI answers in 90 days

20X

Manufacturing · ROAS

Google Ads ROAS lifted from 14.6X to 20X

Leadership

Operators and builders combining growth strategy with hands-on digital execution

20+YEARS

Raj Rangaswamy

President

Strategy & Value Creation

Over the past eight years, served as a VP with leading global systems integrators and hyperscaler partners, building $MM AI and cloud GTM and services businesses.
Former MD and CIO; led global teams, digital transformations and technology M&A across the U.S., U.K. and APAC.
Startup investor with two exits; advisory board member with USC Marshall and CIO/technology executive forums.

Los Angeles, CA

12+YEARS

Raghav Kishorepuria

CEO

Marketing, Technology & Execution

Founded GrowthPanda in 2019 and scaled it into a 30+ person AI-first digital growth company.
Led digital marketing and demand-generation programs for startups and enterprises across the U.S. and India, including a leading U.S. Google AI partner.
Serves clients across the U.S., U.K. and APAC.

Bengaluru, India

SECTION 01 / 02

AI-first
digital marketing services

SEOAEOGEOPaid & ABMContent & PRCRORevOps

What we go after

Typical gaps we quickly uncover, resolve and enhance

Five common areas where digital investment produces optimal revenue impact.

Website & Link Health

Resolve domain-level issues and recover valuable SEO equity from lost links.

SEO & Keyword Rankings

Revamp your SEO strategy to capture the high-value, high-intent search terms your buyers actually use.

Social Proof

Leverage your marquee clients by showcasing success stories.

Capture Existing Demand

Optimize for the thousands of monthly searches around your services that currently bring in almost no traffic.

AI Optimization

Structure your content so your brand appears in AI search engines like ChatGPT & Perplexity when prospects look for a partner like you.

What we do

One growth engine, five connected tracks

Each track has a named owner, an agreed KPI and one shared monthly reporting cadence.

1Organic Discovery

SEO, AEO and GEO run as one programme
Keyword and question mapping
Citation share tracked across AI answer engines

2Paid Demand and ABM

Google Ads on category, competitor and alternative intent
LinkedIn account-based campaigns for named target lists
Creative testing built around proof, not slogans

3Content and Digital PR

Enhanced asset visibility, not translated global content
Local case studies, benchmarks and comparison pages
Placement on the review sites and press that models cite

4Conversion and Web Experience

Landing pages and demo funnels built for a buying committee
Pricing, integration and security pages that answer objections directly
Structured CRO testing on the pages that carry pipeline

5Data, Automation and RevOps

GA4 and server-side tracking
CRM attribution from first touch through to closed revenue
AI automation for reporting, enrichment and lifecycle nurture

How we report:Non-branded organic sessions, AI citation share, marketing qualified and sales qualified pipeline, cost per qualified opportunity, and revenue influenced. One dashboard, reviewed monthly against a baseline set in week one.

Deep dive

Winning with answers, not just the ranking

Three layers of organic discovery running on one shared content and data foundation.

SEO

Classic organic search

Bring focus on intent, which runs longer and far more specific
Category, comparison and alternative pages built for the query, not the brand
Technical health, speed, internal links and hreflang for every market

Measured on: non-branded sessions, ranking depth, assisted pipeline

AEO

Answer engine optimisation

Featured snippet, People Also Ask and FAQ capture on real buyer questions
Schema across product, pricing, FAQ, HowTo, review and organisation
Answers written as standalone blocks a machine can lift cleanly

Measured on: snippet and People Also Ask ownership

GEO

Generative engine optimisation

Citation share tracked in ChatGPT, Perplexity, Copilot, Gemini and AI Overviews
Off-page entity work across G2, Capterra, review platforms and trade press
Consistent naming, claims and product facts everywhere a model reads

Measured on: citation share by prompt set, sentiment

The part most teams miss:Re-architect your site map to support SEO and AI discovery, and surface the most critical work that is hidden or not searchable on your website. For example, reviews are direct source material for AI answers — pages with them show roughly three times the citation probability of those without.

Areas where we help accelerate your growth

One integrated operating model across four tracks

Each track has a clear owner, defined KPIs and a shared reporting cadence with your teams.

SEO

Rebuild the core funnel

Hub pages with brand and cost content
Re-anchor equity from press releases
Internal linking out of the homepage
Retire legacy and divested pages

Owner: Technical SEO lead

AEO

Claim the answer layer

Question-led rebuild of priority pages
FAQ, Organization and Service schema
Short answers for People Also Ask boxes
Entity clarity across the portfolio

Owner: AEO lead and data analyst

GEO

Establish the parent entity

Entity definition in the knowledge graph
Leadership pages built for citation
Digital PR that earns linked mentions
Tracking citation share in AI answers

Owner: GEO lead and digital PR

PAID

Defend and capture

Category search on the core cluster
Conquesting where rivals outbid
B2B campaigns for high-value segments
Lead-quality loop into sales

Owner: Paid media lead

Sequencing:SEO and AEO work lowers paid CPCs through better relevance and landing pages, so paid is staged last rather than first.

Ideal path forward

2-week Digital Growth Discovery

Four steps to validate our findings against your first-party performance data and quantify the opportunity.

1

Validate

Reconcile our external findings against Search Console, analytics, ad accounts and local data.

2

Prioritize

Identify the 10–15 highest-value opportunities across Search, AEO, GEO, Local and Paid.

3

Quantify

Size incremental traffic, pipeline impact and ROI.

4

Recommend

Present an actionable 90-day Proof-of-Value roadmap with KPIs, owners and expected outcomes.

Suggested next step:30-minute working session with the appropriate digital or growth leader to pressure-test our findings and agree whether a 2-week discovery is the right next step.

Recommended roadmap

2-week discovery → 90-day Proof-of-Value

Prioritized toward the channels that feed answer engines first, because AI citation authority typically requires sustained signals over time.

Days 1–14 | Validate

Baseline and quick wins

First-party baseline
Search, AEO, GEO, local and paid sizing
Prioritize categories, markets and terms
Agree KPIs

Days 15–45 | Activate

Structural build

Category head term page build
Structured data and schema
Snippet, PAA and citation opportunities
Brand defence and location page consolidation

Days 46–90 | Scale & Measure

Scale proven wins

Citation source outreach at scale
Measure incremental discovery and traffic
Quantify pipeline and revenue impact
Build scale roadmap

Drive measurable success:Non-branded organic traffic | Answer capture | Generative citation share | Local discovery | Paid brand defenceScale only what demonstrates measurable value.

Proof of value

A 90 day pilot before you commit to scale

Fixed scope, agreed KPIs and a baseline set in week one, so the result is not a matter of opinion.

Days 1 to 14

Validate

Baseline your search, answer engine and paid position against three named competitors
Reconcile Search Console, GA4, CRM and ad data into one picture
Agree the KPI set, the target account list and the prompt set we will track

Days 15 to 45

Activate

Ship the highest value page and schema work on the pages already close to ranking
Claim and structure the review and directory profiles that answer engines read
Launch a tightly scoped paid test on category and alternative intent

Days 46 to 90

Scale and measure

Expand the patterns that moved, retire the ones that did not
Fix the measurement gap so consent-limited traffic is still attributable
Report incremental pipeline and hand over a costed 12 month plan

What you receive

A competitive baseline across search, AI answers and paid
Shipped work, not a slide deck of recommendations
A costed 12 month roadmap with owners and outcomes

How we judge the pilot

Non-branded organic sessions, AI citation share on the agreed prompt set, qualified opportunities created, and cost per qualified opportunity. If those numbers do not move, we say so plainly and you are free to stop.

The roadmap

From proof to compounding pipeline over 12 months

Each quarter builds on evidence from the last. We scale only what the numbers support.

Q1 · Months 1 to 3

Foundation

Pilot delivered and validated
Technical and schema base fixed
Measurement rebuilt for consent
Priority pages and profiles live

Focus: prove the model

Q2 · Months 4 to 6

Expansion

Enhance key content to expand unique offering
Comparison and alternative pages at scale
Paid widened to proven intent clusters
Review generation engine running

Focus: build the volume

Q3 · Months 7 to 9

Authority

Digital PR and analyst placement
Citation share targeted by prompt cluster
ABM against named target accounts
Lifecycle nurture automated

Focus: earn the mention

Q4 · Months 10 to 12

Scale and efficiency

Category ownership on core themes
Cost per qualified opportunity driven down
Expansion into new market and language variants
Year two plan built on real data

Focus: compound the gains

Why this order:Answer engine authority is not bought in a quarter. It accumulates from consistent signals across your site, the review platforms and the press, so the structural work comes first and the demand capture follows it. Trust compounds slowly and then holds, which is why the twelve month view matters more than a fast quarterly win.

SECTION 02 / 02

Our pre-built solutions
Ready to deploy

Custom ERP Platform · 16 modulesHR & Recruitment Platform · 12 modules

Custom ERP platform

Run sales, partner rewards, service and the back office from one system

For companies selling through dealers, distributors and installers, with their own service teams.

SALES

Lead to sale

Lead captured with source and priority
Assigned to the right owner
Follow-ups logged with reminders
Moves through the funnel stages
Converted, with tenders tracked alongside

Outcome: Fewer missed leads and follow-ups

REWARDS

Installation to reward

Admin sets points per product category
Installer scans the product serial
System checks eligibility and duplicates
Points credited to the installer ledger
Monthly installs and points tracked

Outcome: Cleaner reward claims, duplicates caught

SERVICE

Issue to repair

Ticket raised with a priority
Agent assigned and SLA clock starts
Product registered and diagnosed
Customer approves, technician repairs
Invoice, challan and courier booked

Outcome: One view of sales, service and people

Who uses it:Admins, pre-sales, sales teams, installers, dealers and distributors, support agents, technical heads and managers, each by role and territory.

Custom ERP platform | What is included

Sixteen modules across sales, partners, service and back office

Across everything: role and territory permissions, dashboards and reports, and in-app alerts.

SELL

Track every lead

Leads and funnel

Follow-ups

Tenders

Secondary sales

PARTNERS

Reward installers fairly

Product catalog and pricing

Offers and points

Serial scan rewards

Installer ledger

SERVICE

Handle repairs end to end

Tickets with SLA

Knowledge base

Repairs (RMA)

Branch network

BACK OFFICE

Manage people and spend

Attendance with location

Leave approvals

Bill queue

Approval center

See it live:Book a 30-minute walkthrough and we will run one of your own workflows, such as a lead, a reward claim or a repair, through the system.

HR and recruitment platform

Hire faster with one platform that does the busywork for you

For agencies and in-house HR teams that hire at volume, often for several client companies at once.

SOURCE

Job opening to applicants

Recruiter creates the job
AI drafts the job description
One click posts to career page, Google Jobs and TimesJobs
AI reads each resume into a profile
All applications land in one pipeline

Outcome: faster screening, with AI scoring and first calls

SCREEN

Applicants to shortlist

AI gives every CV a fit score
Plain-language search finds past candidates
AI runs a recorded, scored first call
Recruiter reviews and adds notes
Profiles go to the client for feedback

Outcome: less admin, without retyping or chasing updates

HIRE

Shortlist to hire

Interviews scheduled with Outlook
Email and WhatsApp updates at each stage
Feedback and offer kept on one record
Chatbot answers candidate questions
Dashboards track the whole funnel

Outcome: clear view of every candidate and channel

Who uses it:Superadmin, admin, recruiter, consultant, employer or client, and candidate. Each sees only their own organisation's data.

HR and recruitment platform | What is included

Twelve modules, with AI handling the repetitive steps

Post jobs, screen candidates, run interviews, work with clients and report on hiring in one place.

POST

Open roles and intake

Jobs: AI descriptions, multi-channel posting

Profiles: AI resume parsing

Applications: stage pipeline and notes

SCREEN

Shortlist with AI

AI screening: fit score per CV

AI interview: calls with score and sentiment

Prompt search: find people in plain words

ENGAGE

Interview and communicate

Interviews: online and offline

Messaging: email and WhatsApp

Chatbot: answers from your knowledge base

MANAGE

Control and report

Roles and access: six roles, data per organisation

Talent pool: reusable candidate database

Reports: sources, funnel, recruiters

See it live:Book a 30-minute walkthrough and we will run one of your own open roles through the platform, end to end.

Validate first.
Scale only what creates more demand.

45-minute call→ Two-week validation→ Day-14 decision→ Controlled 90-day proof of value

Determine and prioritise only search, AI-visibility and paid-demand opportunities that materially increase qualified inquiries and conversion.

Raj Rangaswamy

President · Global Strategy & Value Creation

raj@growthbrix.com · +1 213 260 0012

LinkedIn: Raj Rangaswamy · Los Angeles, USA